Ioana was born in Iasi, Romania, in ’82. Before moving to Bucharest to study architecture, she was schooled in a Waldorf school, where she got her love for nature, strong ethics and developed her art drive. For the following ten years after finishing the highschool, she studied both architecture at UAUIM and fashion design at UNARTE and worked as an architect. Following her graduation, she got a scholarship at London College of Fashion where she moved in London to study a MA in fashion design and technology.  During this period she won the Designer for Tomorrow Award patroned by Stella McCartney and moved back to Bucharest to open her studio. She is currently working on several projects, including developing her main line and diffusion line and strongly believes in growing a sustainable business.

    In 2010, loana launched her Bucharest based fashion house. Through loana’s background in both architecture and arts, the label explores the relationship between the static nature of buildings and the fluid structure of clothes, turning the brand into an award-winning creator of ready-to-­wear. The collections are defined by loana Ciolacu’s signature that blurs the lines between femininity and masculinity, with an emphasis on tailoring, a personal use of materials and custom developed techniques.

In the summer of 2014 she first presented her Spring Summer 2015 collection at Mercedes Benz Fashion Week Berlin and in the same year she showed her collection twice at trade fair Who’s Next Paris and started selling her collection on Moda Operandi and Peek&Cloppenburg international retailers. In the following year she attended Who’s Next Paris for the third time and Ciff Copenhagen with her Autumn Winter 2015-2016 collection which was presented at Mercedes Benz Fashion Week Berlin. In 2015 Vogue Runway introduced Ioana’s Autumn Winter 2015-2016 in their list as one of the reference collection for the season while she released her diffusion line which promotes conscious fashion through fabric recycling and encourages local craftsmanship.

In 2015 Ioana launched the Ioana Ciolacu Shop and the highly acclaimed video campaign ‘Lure‘ produced and directed by Anton & Damian Groves. The fashion film was officially selected in several fashion film festivals such as Miami Fashion Film Festival, Berlin Fashion Film Festival and A Shaded View of Fashion Film Paris and won, among others , Best Film and Best Creative Concept.


Ioana presents the Autumn Winter 2017 Collection All Things Nice at
Mercedes Benz Fashion Week Berlin.

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Ioana presents the Autumn Winter 2016 Collection Untitled at
Mercedes Benz Fashion Week Berlin.

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Ioana Ciolacu opens the online shop

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Ioana is awarded with the Crystal Globe ‘Best Designer of the Year’ by Beau Monde
Nominated for ‘Best Designer’ at Elle Style Awards 2015 Bucharest
Participates in the exhibition ‘Pop and Shop’ Brussels
Exhibits at ‘Art and Fashion for Education’ Bucharest
Selected as one of The Future of Fashion – Who’s Next Paris
Exhibits at Ciff Copenhagen

Ioana launches the SS15 video campaign ‘Lure’.

Directed by Anton&Damian Groves,
Lure wins several international awards.
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Ioana is nominated for ‘Best Designer’ at Elle Style Awards 2014 Bucharest

Wins the ‘Design Award’ at The One 10 years of Inspiration’ -Bucharest

Participates in the exhibition ‘Beauty in the Making’ London as part of London Fashion Week and supported by British Fashion Council

Presents SS15 Collection Hunters at Mercedes Benz Fashion Week Berlin. View Collection

Collaborates with the retailer Peek&Cloppenburg for an exclusive capsule collection to be sold in Germany and Austria

Selected as one of The Future of Fashion – Who’s Next Paris

Exhibits at Premium Berlin

Graduates from University of the Arts London – London College of Fashion with a MA degree in Fashion Design and Technology – Womenswear


Ioana wins the Designer for Tomorrow Award

Ioana has  a very mature hand and point of view and in the same time she is saying something different in fashion. She has a lovely balance. That’s what you want to see from the young designers today.

– Stella McCartney, July 2013

Ioana presents


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Ioana is nominated for ‘Best Young Designer’ at Elle Style Awards 2014 Bucharest

She wins the ‘Rector’s Scholarship’ and enrolls as a MA student at London College of Fashion – University of the Arts London


Ioana graduates from National University of Arts Bucharest with a BA in Fashion Design and wins 2nd place at European Fashion Awards Berlin and was nominated for Pasarela – Institut Cultural Francais Bucharest.