Lure in official selection ASVOFF 8

Lure, our SS15 video campaign directed by Anton and Damian Groves and produced by Studioset, was announced to be selected in the official competition of the fashion film festival ASVOFF 8 by Diane Pernet, held this December at Centre Pompidou Paris.

With Jean Paul Gaultier as president jury and Rem D Koolhaas of United Nude in the jury panel, Lure will compete next to video campaigns for Pringle of Scotland, Dries Van Noten and Marc Jacobs.


Since its launch in 2008, ASVOFF ( has gained critical acclaim for encouraging both emerging and established artists to reconsider the way that fashion is presented and for challenging the conventional parameters of film. ASVOFF debuts in Paris during fashion week and tours the globe with subsequent screenings at prestigious institutions and events like the Barbican, the Guggenheim and Cannes Film Festival in a host of creative capitals such as New York, London, Tokyo, Milan, Moscow, Mexico City and in this January at the Caixa Forum Barcelona in the Spanish city. ASVOFF is not only a competition of short fashion, style and beauty films but also a travelling international event showcasing feature films, documentaries, conferences, performances and installations are making it a must-see on both the fashion calendar and the film circuit. Genre-bending and groundbreaking, it has already brought together such illustrious names as Chris Cunningham, Róisín Murphy, Nick Knight, Erwin Olaf, Nobuyoshi Araki, Tilda Swinton, Steven Klein, Mike Figgis, Chloe Sevigny, Dita Von Teese, Max Vadukul, Bruce Weber and Ryan McGinley as well as Yves Saint Laurent, Gucci, Gareth Pugh, Sergio Rossi, Hussein Chalayan, Mr. Pearl, Rodarte, Givenchy, Yohji Yamamoto & Thom Browne.

Since we are all very proud of this nomination, we invite you to take part of the screenings



Place Georges-Pompidou,

75004 Paris, France

The official program here.