MIAMI FASHION FILM FESTIVAL WINNER

MIAMI FASHION FILM FESTIVAL WINNER

We are happy to announce you that Lure, our SS15 Video campaign directed by Anton Groves and Damian Groves won not one, but four awards at Miami Fashion Film Festival.

ABOUT MIAFFF

Adding to Miami’s art and cultural offerings, the Miami Fashion Film Festival (MIAFFF) celebrates the films and filmmakers that creatively examine the art, culture, and business of fashion, both locally and internationally.

Offering a close and colorful look at the creative and fast-paced world of the fashion industry, screenings include documentaries, designer brand and experimental shorts, fashion-in-film classics as well as the style-filled movies that have inspired our love of fashion.

Through screenings and added programming, MIAFFF will also engage the community in conversation to explore the opportunities and challenges within fashion that youth, women, and industry professionals face.

The Miami Fashion Film Festival benefits Fashion Inspires More, a nonprofit organization dedicated to expanding the fashion dialogue through art, technology, and education.

Lure film has been previously Staff Pick by Vimeo

ABOUT LURE

‘This story takes its inspiration from the oldest game in nature. The hunt. Across the ages, whether we are talking about carnivores or herbivores, flora or fauna, indifferent of species, the cycle of predator and prey continues to define the natural world. Ioana Ciolacu’s Spring Summer collection inspires the organic, the beauty, the tangibility, but also the cold, the calculated, the ruthlessness of nature. This contradiction is justified by the two simultaneous roles: The Hunter and The Hunted. At any moment they are inverted, from power to weakness, from domination to submission, from concealed to revealed, from night to day, from black to white. A constant cycle that ends as it begins.’
Anton and Damian Groves are half English, half Romanian brothers. Interested in art and storytelling from a young age, they found their voice in filmmaking and their passion took them to Romania. Since then, together they have been telling stories through film, music videos and commercials, having won a selection of awards and screened in many festivals throughout the world including the Cannes Film Festival and at London’s BFI.

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

NEWSLETTER

Sign up to receive news about our collections, events and sales.

EUROPEXXSXSSMLXL
UK 6 8 10 12 14 16
US 2 4 6 8 10 12
France 32 34 36 38 40 42
IT 36 38 40 42 44 46
Japan 5 7 9 11 13 15
SIZEXXSXSSMLXL
Bust 80cm 84cm 88cm 92cm 96cm 100cm
Waist 60cm 64cm 68cm 72cm 76cm 80cm
Hips 86cm 90cm 94cm 98cm 102cm 106cm
Bust – Measure around the fullest part of your bust.
Waist – Measure around the smallest part of your torso.
Hips – Measure around the fullest part
Inside leg – Measure from your crotch to the bottom of your ankle bone.
REGULAR/SLIM SIZESXSSML
Chest 81-86cm 89-94cm 97-102cm 104-109cm
Neck 33-34cm 36-37cm 38-39cm 41-42cm
Waist 66-71cm 74-79cm 81-86cm 89-94cm
Arm Length 79-81cm 81-84cm 84-86cm 86-89cm
Neck – Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.
Chest – Measure under your arms around the fullest part of your chest.
Waist – Measure around the your natural waistline, keeping the tape a bit loose.
Arm Length – Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.
AGE4 years5 years6 years8 years10 years12 years
UK 4 5 6 7-8 9-10 11-12
US 4 5 6 7-8 9-10 11-12
France 4 5 6 7-8 9-10 11-12
IT 4 5 6 7-8 9-10 11-12
Japan 4 5 6 7-8 9-10 11-12
AGE4 years5 years6 years8 years10 years12 years
Height 98-104cm 105-110cm 111-116cm 117-128cm 129-140cm 141-152cm
Chest 56cm 58cm 60cm 64cm 70cm 78cm
Waist 52cm 53cm 54cm 56cm 58cm 60cm
Hips 60cm 62cm 64cm 70cm 76cm 82cm