Campaign Credits:

Photographer Horatiu Sovaiala

Photo Assistant Sebastian Hogea

MUA Raluca Craciun

Models Sarah Saed Andreea Cristea Anca din Casa Ioana Bugarin Irenne Themba

Set Assistant Eli Vangheli

Accessories Entrance Store

‘Reinterpreting both the concept of a muse and the essence of the Bauhaus women, Ioana Ciolacu’s S/S 2018 collection presents stark contrasts and introspective silhouettes. Opting for opposing forces of red, black and sheer nudes rather than complementary palettes and playful shades, Ciolacu presents one of her most exposed collections to date. There are several nods to the Bauhaus with Bauhaus typography on the scarves, in corresponding shades of red and black, as the most explicit. Wide-cut pants, carefully constructed tops and a mobilized fluidity exhibit a savvy, disciplined approach to materials – in a similar manner to Gunta Stolzl with her patterns in the weaving workshop and Marianne Brandt with her meticulous handling of metals.

The combined collection represents a woman that is acutely ambivalent to her surroundings, yet hyper-aware of the male gaze – neither of which she cares to contend with. It should be known that Ciolacu has no intention of simply representing the Bauhaus women through individual pieces, or even an entire collection – the intent is to advocate on behalf of these forgotten women, by demystifying their legacy and reinterpreting it for their sisters and heiresses – the women of today, us.’

From article Ambivalent, Aware and Advocating, Ioana Ciolacu S/S ’18 published in Konstrukt Magazine.